Structured Innovation: The Segmentation Principle

Structured Innovation: The Segmentation Principle
How divide and conquer applies to manufacturing

Faced with increasing competition in a marker where reverse engineering is an everyday occurrence, sickness Belinda realized her company would have to embrace innovation as a strategy, if it was to stay ahead of the competition. It was not enough to introduce new products every few years, where the cost of failure could be rather high. Rather, innovation had to become a way of life at her company. Easier said than done. … [Read More]